How to choose a good web hosting service providers?

 

There are two key choices to make when setting up a new website: your web host and your domain name. Many business owners give little thought to either. However, a sound house is built on good foundations and these two areas have a greater significance to SEO than you might think. If you are indeed in the happy position of reading this book prior to building a new site, this section is for you. If you are not, don’t panic; this will still be useful reading and I cover existing sites in the very next section.

Web Hosting

Choosing your host

It may surprise you that where your site is hosted has any impact at all on your search engine position. However, it is one of the most important decisions you will make – host in haste and repent at leisure. If at any point you would like to know who is hosting a site (for example one of your competitors), simply visit the Whois lookup at www.domaintools.com and type the domain you want to check into the search bar.

Speed

First, be aware that any search engine spider contains “time-out” code  that prevents it from fully indexing a site that loads too slowly. If your web pages are large and your hosting provider is slow, this could present a real barrier to your full site being indexed. Secondly, you should note that an inadvertent leak of sections of the Google algorithm onto the web revealed that Google tracks a variable called timedout-queries_total, suggesting that the number of timeouts is itself also a factor in ranking. In other words, a site that takes ages to load (or crashes often; see below) is assumed to be a low-quality site and will thus rank poorly.

Fortunately, there is an easy way to check the speed of a site. Visit Alexa.com (a service from Amazon) and enter the homepage URL of some sample sites into the search box. Find each site in the list of results and click on the “Rank” link, then the “Overview” link. Alternatively, simply type into your web browser the URL http://www.alexa.com/data/details/main?url=yourdomain.com. Scroll down the Overview page until you get to the Site Stats section. Under the Speed heading you will see an assessment of the speed of this site compared to all the other domains in the Alexa database (which is pretty huge). The speed statistic is a measurement of the time it takes for pages on a site to load and is based on load times experienced by Alexa Toolbar users. Load times can be affected by a number of factors, including the size in kilobytes of your web pages, the responsiveness and location of the site’s servers, and the internet connection speeds of the site’s typical users. I would ideally want to see (for my customers) a site rated by Alexa as very fast. At least 80% of all sites would be slower than yours and, preferably, 90% of all sites would be slower. However, this may not be
possible if the nature of your business requires very rich (and thus large) web pages that are full of formatting, pictures, and text. In this situation you should benchmark your own speed against that of your competitors’ sites (again using Alexa). Ensure that you are at least 10 percentage
points better than their position. Obviously, the best way to get a lightning-fast site is to pay for a
lightning-fast hosting provider. Speed is a product of the computing power at the disposal of your host and the size of its pipe onto the internet backbone (among other things). If you are looking to host on the cheap, you may be disappointed. As for automobiles, power and speed tend to come at a price. Hosting is not an area where I would cut corners.

Reliability

You will not be able to control when Googlebot and other search engine spiders visit your site. If they visit while your site is down, the aforementioned timedout-queries_total variable will tick upwards, which isn’t good. Often webmasters are actually unaware of their site downtimes. Many such outages only last a matter of minutes and can happen at 3 o’clock on a Sunday morning, so neither you nor your customers may ever notice them. But Google will notice – and make its own algorithmic note. Once you have your site up and running, there are a number of sitemonitoring tools you can purchase or use for free on the web. One is the Kane Internet Seer web-monitoring tool, which sends you a regular email containing site-uptime data. Sign up at www.internetseer.com/home.

As you are still at the host-selection stage, you can compare the latest uptime data across a range of providers at the Netcraft site (www.netcraft.com). Look for providers that enjoy a consistent position in the top 10 over many months (rather than those that come and go). There are many providers that enjoy zero outages during any given month (which should be a minimum prerequisite for the serious webmaster). Even the very best, however, will have some failed requests. Again, as for speed, when you track back top-ranked performers to their pricing packages, you may be disappointed to find that they are more expensive than you were hoping to pay. This is not surprising:

Excellent performance (or so-called “high availability”) requires significant infrastructure investment. The cost must be recovered from customers. If you are going to economize on anything, I would recommend you do not do this with your hosting provider, As with speed, reliability is not an area to scrimp on.

Operating system

If you’re not technically minded and leave all this to your IT department, you may want to skim through this section. When you visit Netcraft you may notice that Linux (or other Unix-based servers) is overrepresented in the top-performers list when compared to FreeBSD and Windows. This has always been the case on the web – and will probably continue to be so. Don’t  isunderstand me: I am not a Microsoft basher and your choice of operating system will depend on more factors than simply SEO or server performance. You may, for example, like the Microsoft FrontPage software for creating your web pages. However, you can use a Linux/Unix-based  server whether you have a Mac or a Windows-based PC, and the inherent stability of the Unix-based server platform is hard to ignore. Do take the operating system into account when choosing where to host.

Linux presents additional, functional attractions beyond its inherent stability. As we shall see later, a number of server-side SEO tasks are easier to achieve on Linux than on other platforms. Another advantage is that it is based on OpenSource foundations. This means that you save money on (otherwise expensive) database and other licenses. If (as I have recommended) you are spending more on speed and reliability, spending less on your system software may well prove an  attractive way to keep overall costs down.

Geographical location

Did you know that the location of your provider’s servers, at the time of writing, can make a big impact on your search engine rankings in local varieties of Google? I cover this in greater detail in the “making the map” section. However, a short summary now should prove informative.
If, for example, you host with 1and1.co.uk (one of the UK’s biggest hosting providers), your servers will actually be based in its German 70 Courting the crawl data center. If your TLD (top-level domain) is .com (rather than .co.uk), there is a strong probability that Google will interpret your site as being German based (even if all your contact details on – and links to – the site are UK oriented). If you then go to Google.de and search on “Seitenaus Deutschland” (sites from Germany), your site will perform well in the rankings. However, you will struggle ever to rank well in “Pages from the UK” on Google.co.uk.

On the Netcraft site there is a “What’s that site running” dialogue box, where you can enter a domain name and see, in the results, the country where its IP address is based. Alternatively, try http://whois.domaintools.com/yourdomain.com and see a similarly comprehensive summary from the DomainTools site. If you have determined a shortlist of possible hosting providers but are unclear on where they host their sites, try looking up the location of their corporate websites (as this will normally be in the same place as they host their clients). If this fails, do not be afraid to give the provider a call and ask. Its staff may be unaware of the SEO issues, but it is not unreasonable for them to know where the data center is.

There are other, more practical reasons for hosting in the country where most of your customers live: If you do so, your customers will generally have a shorter hop to your site over the web, so your pages will load more quickly and time out less often.

Flexibility

If you are planning to have more than one site, costs can stack up. It is also likely that Google will recognize your sites as being related and will ascribe less weight to any links between your related sites in determining the ranking of any one of them. This is why some hosting providers are beginning to advertise “multiple domain hosting” (i.e., you can have more than one domain in the same package) and “separate C Block IP addresses” (i.e., Google will not so readily recognize the different domains as being related; a C Get to the top on Google 71 Block is a group of unique numerical addresses allocated to a hosting provider).

In my view, the related domains risk is overstated. Matt Cutts, a blogging engineer at Google (and the unofficial voice of the company), has confirmed that related sites penalties do indeed apply, as a way of tackling spammers who build multiple interlinked sites to manipulate rankings. However, he has also said that you would need to be hosting hundreds of sites together to risk being adversely affected by this. My advice would be never to host more than 10 sites with the same hosting provider and not to worry too much about different C Blocks. If you do ever suffer a penalty, you may find that more than one of your sites is affected (“tarred with the same brush”), but the cost of using different blocks is generally high and the risk-reduction benefits are relatively low. The multiple-domain hosting option is very attractive, however. You may decide to host a blog alongside your business site. You may decide to branch out into different business niches . Either way, if you have to pay separately to host these, your costs will quickly mount up, as will the complexity of administering your different sites.
One final technical point on the flexibility of your hosting provider. Ask them a few questions about their support for regular server-side SEO activities. For example, do they allow you to edit your .htaccess file? Do they support both 301 redirects and mod_rewrite URL modification? I will cover both later in more detail, but suffice to say, these should be pretty key factors in your decision at this stage.

Resellers

It may have come to your attention that most hosting providers resell their hosting space through their (primary) customers. Reseller hosting is similar to what happens with office properties when a lessee sublets a 72 Courting the crawl property to someone else. The ultimate owner may not be the person you are letting from. However, did you know that sometimes resellers also sell to other
resellers? Or that those re-resellers sometimes sell on to re-re-resellers? If you purchase web space at a suspiciously low monthly cost, you may want to check who you are actually buying from. It could be someone  operating from the bedroom of their house! My advice is where possible to deal directly with the actual owner of the servers your site will sit on. The longer the reseller chain, the more likely it is that any one company in the chain could go bust. The first you will know about this is when your site goes down and you can’t find out whom to retrieve your data from. Getting decent support for service issues can also be more challenging with deeply nested reseller arrangements. How many phone calls do you want to make before you find someone who can actually help you? While none of these reseller issues is SEO related, they are all nonetheless an important part of your planning. Doing some detailed research up front – and not simply shopping on lowest price – is a prerequisite.

 

Following is articles or review regarding to the web hosting:

  1. What is Web Hosting ?
  2. Types Of web hosting services.
  3. Process to set up a Website.
  4. How to choose a good web hosting service providers?
  5. Key point on web hosting.
  6. Lifetime web hosting.